This is a well-structured, go-to manual that offers the basic guidelines on how to carve a meaningful personal path in a world that is often too busy and too noisy. It acts as a good reminder of things we already know but we frequently forget, and assists the reader in creating order in an otherwise obscure and chaotic process.

In the past couple of years, I have entered a new phase of my life that involved a lot of self-development, letting go of who I have told myself to be, changing habits of many years and patterns that I never thought I could break. At times these changes have been very challenging.

When I started Lorraine’s book, It almost became like a road map that I was looking for to guide me through the path of change. Change comes when we believe it is possible but

also when we open our minds to the potential. This book was certainly a huge help towards navigating to achieve my full potential. I have read it more than once. I have highlighted and marked many parts and some I go back to on a weekly basis to remind myself of how to best brand myself.

I cannot recommend the book enough to anyone looking to cultivate personal excellence.

 

The book Be BrandYOU is simple and easy to understand. Lorraine’s way of writing is sincere and endearing. Her motivation is gentle and encouraging. The questions that she adds within the BrandWork guide the reader and allow them to think and take action according to their circumstances.

Overall, a truly amazing and practical read.

One of my deepest beliefs and highest values is that “being true to yourself is your fastest route to success”. And as a coach myself, I value the effect a coach leaves in the client’s journey and life. Lorraine Taylor was the perfect coach at the perfect time; in an experience that proved to me: she’s a great coach EVERY TIME for anyone who wants to be a WINNER without LOSING him- or herself.

Before I started working with Lorraine on my speech I felt overwhelmed and lost. I had so much information I wanted to share and was confused about how much of my own story I put into the walk and when. During my first session with Lorraine we changed the whole structure of my talk to be more engaging and authentic to me. We looked at ways to connect with the audience and make a lasting impact with some visualisation exercises and tools.

Lorraine’s personal coaching helped me narrow down my career choices and define my purpose. She advised, pointed out my points of strength, pin pointed my areas of improvement, and followed up on every single aspect related to my branding. I found her commenting on every Facebook post, on every tweet, on every Instagram post and even kept an eye on my LinkedIn.